Conrad Carvalho : supporting emerging art with Oaktree & Tiger Gallery and Ashurst Emerging Artist Prize

posted in: Art Challenge | 27

In preparation for Art Challenge, we spoke to Conrad Carvalho, Gallery Director at Oaktree & Tiger Gallery and Founder of the Ashurst Emerging Artist Prize. He will be a coach and mentor at the event. Read below to learn more about Conrad’s work and his thoughts on the emerging art market.

lupu portrait

1. Conrad, you are very involved in promoting emerging art with Oaktree & Tiger Gallery and the Ashurst Emerging Artist Prize. Tell us more about the projects.

Oaktree & Tiger gallery aims to discover ‘early’ emerging artists and launch them through promoting them, giving them careers guidance and giving them exhibitions. We also do corporate art advisory – a useful tool to help place more work by emerging artists. My clients tend to be what I call ‘early’ collectors, people that want to start buying fine art and invest well but they need help, education and guidance.

index
The Emerging Artist Prize offers all entrants whether they win or not. We host free informative talks to help their art careers and promotion on our social media profiles. The 25 artists that are shortlisted get further promotion and a group exhibition. The winners get the cash prizes (totalling £6,500) and solo exhibitions in London in autumn 2016. It’s our second year now and it’s already become a popular and renowned art prize.

Print

 

2. Prior to this, you were a commodity derivatives trader. What motivated you to move into the art world and how difficult was the transition?

I’d been a trader for a long time and I was lucky to get pretty much where I wanted to get to in a short space of time. It was time for me to learn new skills and be an entrepreneur. I also had wanted to be an art collector but found that I much more enjoyed working with artists and art projects than buying an artwork to hang on my wall and stare at it. I get to learn a lot more this way too. It was incredibly difficult and still is, but I survived the first few years just executing rough plans and getting things done (i.e. I avoided planning/thinking too much) and accepting that I’ll make mistakes and will be able to move on and evolve. It’s exciting being back on the steep learning curve I had in the first few years of my trading career.

3. You are now organising the Ashurst Emerging Artist Prize for the second year running. How has the project evolved? Was anything easier than initially expected?

All my projects start off looking simple but then problems happen and it gets complicated. I always find that my initial vision is smaller than what is actually achieved, partly because I’m constantly inspired by new ideas which I incorporate into what I’m doing along the way. I don’t set myself targets, it’s always just to achieve more and more. Nothing has proved easy I’m afraid!

4. 2016 has just started. What does it hold in store for you?

Last year was my best year in the art world, and 2016 is looking even better. The Emerging Artist Prize is bigger than last year’s so far, but apart from that I’d like to try to stop working so much.

5. From your point of you, what are the main challenges facing the emerging art market?

A main challenge is that there are too many emerging artists all trying to grab attention. Online art sales still seem difficult and may not work in the long run due to the fundamental nature of ‘fine’ art. And a last idea is the growth of art markets across the globe and how easy it is to see art from anywhere, not just your home country.

DSC_0364

6. How has it evolved with the rise of the internet, social media and online marketplaces?

The internet has made things easy and harder to see – there is just far too much which makes it hard to focus on any one thing and fall in love with it. Social media companies are monetising everything that we want to use their platforms for, so it becomes more difficult for emerging artists on a budget to promote themselves. Online marketplaces have made finding and buying lower priced art easier, but still seems to fail with ‘fine’ art because falling in love with an artwork is caused by more than just viewing a JPEG on a monitor. We are seeing new start-ups connecting people with art in fascinating and ingenious ways – these are the developments that I find the most exciting for 2016 and beyond.

7. Finally, what advice can you give to those who want to launch their own start-up in the art industry?

My advice is to learn why fine art is a different product to everything else that you learn about at business school, realise that many people are in the art world just because they enjoy it and planning/thinking too much will hold you back. Actually, one last tip; compared to the finance world, people like to meet/collaborate/brainstorm on crazy (innovative!) ideas solely because it’s fascinating and fun to work on, even though making money with it might be a distant dream!

Inspired? We look forward to seeing you at the Art Challenge.

27 Responses

  1. I am just commenting to let you be aware of of the magnificent experience my friend’s child gained reading through your web site. She realized a lot of things, not to mention what it’s like to possess an amazing helping mood to let a number of people very easily learn specific hard to do topics. You truly surpassed my desires. Many thanks for presenting those good, safe, revealing as well as unique thoughts on this topic to Evelyn.

  2. My spouse and i felt so satisfied John managed to conclude his analysis while using the ideas he came across while using the web site. It is now and again perplexing to simply always be releasing tips and tricks the others could have been selling. And we figure out we need the writer to give thanks to for this. These explanations you’ve made, the simple site navigation, the relationships you will make it possible to foster – it is everything astonishing, and it is aiding our son and the family know that the subject is enjoyable, and that’s quite essential. Thanks for all the pieces!

  3. Needed to post you one very little word to help give thanks as before on the magnificent secrets you have provided on this page. It has been certainly seriously open-handed with you to deliver unhampered all most people could possibly have offered for sale as an e-book to end up making some cash for themselves, particularly considering that you might have tried it if you decided. These principles likewise served to be the fantastic way to be aware that other people have similar fervor the same as mine to find out whole lot more regarding this problem. I know there are many more fun instances in the future for individuals who scan through your blog.

  4. I have to point out my gratitude for your generosity in support of people that need help with in this subject. Your very own commitment to getting the solution around had become definitely insightful and has regularly helped others much like me to reach their desired goals. This warm and friendly guideline means much to me and extremely more to my office workers. Regards; from everyone of us.

  5. I simply desired to thank you so much once again. I do not know the things I might have used in the absence of the type of smart ideas shared by you directly on such a subject matter. It became an absolute intimidating condition in my position, however , discovering this well-written mode you treated that took me to weep with delight. Now i’m thankful for your service and even have high hopes you really know what a great job that you are undertaking instructing most people through the use of your web site. Most likely you have never come across all of us.

  6. My wife and i have been really fulfilled Ervin managed to conclude his investigations using the precious recommendations he gained through the web page. It is now and again perplexing to just continually be giving out instructions which usually some other people could have been trying to sell. We really take into account we’ve got the website owner to appreciate for that. The main illustrations you’ve made, the straightforward blog menu, the relationships you can assist to instill – it’s everything spectacular, and it is leading our son in addition to us do think the situation is excellent, which is incredibly mandatory. Thanks for the whole thing!

  7. I in addition to my friends were found to be reviewing the excellent recommendations on your site while instantly came up with a terrible feeling I never expressed respect to the website owner for those techniques. Those ladies are already so thrilled to see all of them and now have undoubtedly been taking pleasure in these things. We appreciate you genuinely so kind and also for selecting this kind of wonderful subject areas most people are really eager to be informed on. Our honest regret for not saying thanks to earlier.

  8. I enjoy you because of every one of your labor on this site. Kim delights in doing internet research and it is easy to understand why. Almost all know all concerning the compelling tactic you convey precious solutions through the website and therefore increase response from website visitors on this point plus my simple princess is really studying a lot of things. Enjoy the rest of the year. You are always conducting a very good job.

  9. I wish to voice my appreciation for your kind-heartedness in support of individuals that have the need for help with this one concept. Your personal commitment to getting the message across became unbelievably significant and has without exception helped others much like me to get to their targets. This helpful guideline means a whole lot to me and additionally to my fellow workers. Thanks a ton; from everyone of us.

  10. This is the right blog for anybody who desires to search out out about this topic. You notice a lot its nearly exhausting to argue with you (not that I truly would want匟aHa). You positively put a new spin on a topic thats been written about for years. Nice stuff, simply great!

  11. I wish to show my appreciation to this writer for bailing me out of this particular dilemma. Just after looking throughout the search engines and seeing ways which are not beneficial, I assumed my entire life was well over. Living without the approaches to the issues you’ve fixed all through your entire short post is a serious case, and the ones that might have badly affected my entire career if I hadn’t encountered the blog. Your good mastery and kindness in maneuvering everything was crucial. I don’t know what I would have done if I hadn’t discovered such a step like this. It’s possible to at this point look forward to my future. Thanks for your time so much for the high quality and amazing help. I will not be reluctant to recommend your blog to anyone who would like recommendations on this area.

  12. My husband and i were very happy that Louis managed to carry out his reports from the ideas he had from your very own web pages. It is now and again perplexing to simply continually be freely giving secrets which some people might have been making money from. We really recognize we’ve got you to give thanks to for that. These explanations you made, the simple website navigation, the friendships you make it easier to foster – it is mostly astonishing, and it’s really making our son in addition to the family understand the idea is awesome, and that is really fundamental. Thank you for the whole lot!

  13. I simply wanted to make a comment to be able to appreciate you for some of the fantastic techniques you are writing at this website. My extensive internet investigation has finally been paid with extremely good insight to write about with my great friends. I ‘d assert that many of us readers actually are extremely endowed to be in a decent place with very many marvellous professionals with beneficial strategies. I feel truly grateful to have seen the web page and look forward to many more amazing minutes reading here. Thanks once again for everything.

  14. Thank you so much for giving everyone remarkably superb possiblity to read articles and blog posts from this blog. It really is very pleasing and full of fun for me personally and my office co-workers to search the blog at the least 3 times weekly to learn the newest items you will have. Of course, we’re always fascinated for the remarkable solutions you give. Certain 2 tips on this page are unequivocally the very best I have ever had.

  15. Thanks for your entire hard work on this web page. My mother takes pleasure in engaging in research and it is easy to understand why. We know all relating to the powerful medium you provide rewarding information by means of the web blog and as well as strongly encourage response from visitors on that content while our daughter has been starting to learn a whole lot. Enjoy the rest of the year. You have been carrying out a very good job.

  16. I would like to point out my appreciation for your kindness for men who really need help with this theme. Your very own commitment to getting the message across appeared to be especially important and have specifically allowed guys and women just like me to arrive at their desired goals. Your own informative key points indicates a whole lot to me and extremely more to my office colleagues. Thanks a lot; from everyone of us.

  17. I wish to voice my affection for your kind-heartedness for persons that really need guidance on the situation. Your special commitment to passing the solution throughout appears to be unbelievably interesting and have frequently helped associates much like me to arrive at their endeavors. Your new insightful suggestions signifies a great deal a person like me and extremely more to my peers. Warm regards; from everyone of us.

Leave a Reply